The Jewish Forward and Israeli newspaper Haaretz has also published articles calling him a 'white supremacist'. Haaretz's website has an article with the title "White Supremacist Richard Spencer Hails Trump's 'de-Judaification' of Holocaust". But the body of that same article calls him a 'white nationalist'.
So, is he a white supremacist (Nazi) or a white nationalist? The correct answer is that he is a 'white nationalist'. His works show no sign of Nazism. His think tank, national policy institute promotes the creation of a white etho-state in America. According to Flathead Beacon:
The not-for-profit NPI bills itself as “an independent think-tank and publishing firm dedicated to the heritage, identity, and future of European people in the United States and around the world,” and Spencer advocates “a White Ethno-State on the American continent.”
Spencer likes to call himself an Identitarian (in simple words, ethnic nationalism). He is ethnically white and that makes him a white nationalist. Now, how is white nationalism different from Nazism/White supremacy? This usatoday post has the perfect answer to this question:
What’s the difference between white nationalism and white supremacy?
“They run into each other, for sure,” Rosenthal said. “White supremacy is based on notions of racial superiority that date back to the middle of the 19th century, the notion that the white race is superior and deserves to dominate other groups.”
White nationalism is different, but still related to this idea.
“White nationalism, as opposed to generic racism, is an ideology that calls for the creation of a homogenous white nation,” Hawley, who recently wrote a book on the subject, said. “Within that movement, people disagree on how this can be brought about, but they agree on that long-term goal. In this sense, white nationalists are far more extreme than ordinary conservatives when it comes to issues of race.”
Also, not all Media outlets used this term against him. Reuters has many articles about him and none of the reports used the label white supremacist against Spencer. Even in December 2016, when CNN, Jewish Forward and Haaretz used the label, Reuters accurately stated that he is a white nationalist. I must say, I am impressed by Reuters coverage of him. Reuters reported:
White nationalist leader's speech sparks protests at Texas university
Texas A&M University students and activists protested against a speech on Tuesday by white nationalist Richard Spencer, who was filmed at a conference last month saying "Hail Trump", drawing Nazi-like salutes from some spectators.
About 1,000 demonstrators waved flags, marched, sang songs and shouted through loudspeakers outside the Memorial Student Center on the campus, where Spencer was speaking, as state police in riot gear stood by, blocking them from entering.
Lets compare that with CNN's coverage of the same event:
Richard Spencer's appearance at Texas A&M draws protests
The room felt like a tinder box, ready to devolve any given moment into conflict, only to be calmed diffused by security.
Richard Spencer, the white nationalist who helped found the so-called alt-right movement, embraced the conflict as he spoke at Texas A&M Tuesday night..
For roughly two hours, Spencer delivered his message of white supremacy to a room of 400 people, the vast majority of whom were there in protest.
CNN's reporting was biased, partly untrue and speculative. Though CNN isn't total Fake News, its reports do contain fake stuff.